Corporate Entity
The Sculpture
Upon its completion in 1963 Corporate Entity by Wessel
Couzijn was the largest bronze sculpture cast in the Netherlands. Unilever
commissioned the sculpture for its new office building on the Burgemeester s’
Jacobplein.
Wishing to introduce a contrasting element to its geometric building Unilever asked Couzijn to design a dynamic freestanding monumental sculpture. Neither the architect nor the client gave Couzijn a brief, so that he was able to work in complete artistic freedom.
Wishing to introduce a contrasting element to its geometric building Unilever asked Couzijn to design a dynamic freestanding monumental sculpture. Neither the architect nor the client gave Couzijn a brief, so that he was able to work in complete artistic freedom.
Couzijn chose for a sculpture with a strong horizontal stress to contrast with
the verticality of the building. The sculpture was to be placed in a pond so
that it was reflected in the water. Couzijn wanted to sculpture to be placed
loose in the water but the client was afraid of damage in windy weather. It was
decided to attach the 20,000 kilo bronze colossus to the wall between the
entrance and the pond.
Corporate Entity is built up of three
main segments placed alongside one another, overlapping at several points. The
main forms are whimsical elements that fan out in all directions suggesting a
fragmented whole. The overlaps strengthen the cohesion and the expressive
character of the main figures and the colour contributes to the sculpture’s
dramatic power. Couzijn asked the foundry to use a special bronze alloy with 96%
copper so that the surface would quickly develop a green patina.
There
has been much speculation about the sculpture’s title, which has been said to
imply an ‘embodiment of the unity within a large corporation’ and ‘a criticism
of the power of multinationals’.
Specifications
| nicknames | The junkyard |
| date construction | 1963 |
| location since | 1992, Weena, C.S kwartier, City Center |
| dimensions sculpture (hxwxl) in cm | 627 x 800 x 1354 cm. (18.000 kilo) 627 x 800 x 1354 (18.000 kilo) |
| material | Bronze |
NEWS
COLUMN
Oorlog en vrede
- bjBH0pnwaNI
- view page »
- video archive »



